(formerly DentalCMO)

LUMN

Light Up Your Market

book my consult
book my consult

Print & Miscellaneous

Print Marketing That Distinguishes Your Business

An amazing website, stunning service videos, and compelling testimonials move you toward a preeminent position in your market. But if you truly want to stand out from the competition, you must also refine the tangible touchpoints people have with your business. Why? Because every single interaction a consumer has with your business constructs your brand in their mind.

Print marketing materials represent a piece of your business that a person can literally hold in their hands. People assume the quality of your marketing reflects the quality of your service. Do your current brochures, business cards, or mailers accurately communicate the caliber of your work?

Our virtuoso creative team produces print marketing masterpieces. We know how to effectively convey to your potential clients that they can expect superior service when they visit your business. A client can settle for average service almost anywhere. But you’re not mediocre, are you? Put printed proof in your market’s hands that your work is exceptional and that your team delivers an inspiring experience!

Find examples and information about our print marketing services below.

book my consult
75%
of consumers feel special when receiving print advertisements

Our Anything but Common Print Marketing Services

A print marketing piece may be the only interaction a potential client has with your business. We understand this and aim to make every piece that we touch a triumph. We don’t do basic, poorly formatted trifolds with a grainy photo and juvenile fonts. You already have access to plenty of built-in word processor templates if that’s what you’re looking for. Our aspirations are higher than that. We want every print piece that reaches your potential clients to make their eyebrows rise and think, “Wow, this business is exceptional.” Below are common print projects we work on:

Brochures are a tremendously versatile marketing asset. You can leave a stack of them at another business that refers to you. You can send them as part of your welcome kit to new move-ins. They can be featured in your waiting rooms so clients can learn more about the impressive services you offer. We design industry-best brochures that check all the boxes for clients and get them asking you for more info.

Direct mail is not dead. Many businesses are thriving off strategic, well-designed mailers sent out to their market. Have us design and write a persuasive mail piece to compliment your overall marketing plan. A great mailer delivers the right message to the right audience in the right way. We know how to do just that.

You may still find yourself in situations where business cards are a necessary accessory to have on you at all times. We design business cards that tell the recipient your contact info should be kept handy. Appointment cards can do a lot more than just tell your client the date and time of their next visit. Why not promote your other services? Why not entertain clients with a share-worthy meme? Ask us how to make the most of your business cards.

One of the very oldest forms of advertising is just as relevant and useful today. You must have a quality sign that follows your brand guidelines. But don’t stop there. Have you ever looked at how cost-effective AND engaging digital signage is? For a small investment you can have eye-arresting digital signage playing video, displaying new promotions, and educating everyone walking or driving by. We can provide expert guidance and maestro-level creative execution for your signage projects.

Yes. We’re talking about your standard letterhead, envelopes, notecards, prescription pads, and more. But we’re not talking about standard quality. Because even the very paper and presentation of your outbound communications should be way above “standard.”

Posters and banners are wonderful for catching the attention of drive-by traffic. And we can concoct some seriously appealing artwork to help you do this. But why limit your scope to options outside your office? Many businesses focus only on attracting new clients, and not enough on keeping their current clients happy and engaged. Use your office interior to promote exciting services to people who already trust you!

Business Brochure
Direct Mail
Business Cards
Signage
Office Stationery
Posters and Banners

The Benefits of Marvelous Print Marketing

Increased Brand Awareness

Regularly getting your brand in front of people online can be expensive and unpredictable. A well-placed, beautiful sign can reach them two times a day. Print marketing is still viable! Too many business owners jump on the latest marketing fads without considering consistent efforts across other channels.

You don’t want your market to only see your name when they are actively searching for your services. Build and maintain a presence in their daily lives, whatever they’re doing.

Enhanced Brand Perception

By maintaining a continuity of branding across all marketing mediums you are sending the message that your business is thoughtful and cares about the details. Every piece of marketing you produce should be a worthy piece of a cohesive whole.

If you ease your standards on one piece, it can diminish your brand’s perceived quality. But consistently using high-quality materials and design for both your digital and print marketing ensures a strong, positive brand image.

Attract New, Ideal Clients

Successful businesses look at each element of their marketing mix as if it will be the only touchpoint a potential client has with their business.

If your promotion piece looks like the lawn mowing service flyer the neighbor kid sticks to your door, you will probably only get people looking for the best price. If your printed materials clearly present you as the best option in your market compared to the other business’s printer paper trifold brochures, you will attract the clients who care about quality.

Longevity

Digital ads usually disappear the moment someone scrolls past them—print materials can hang around indefinitely. In fact, some of the brochures we design are so nice a client will treat it like a book and keep it accessible.

People will still stick mailers promoting a service they’re interested in up on the fridge or cabinet. And signs, when properly maintained, will proudly promote your business every second of every day for years to come.

Less Competition

Before the internet, businesses competed in yellow pages, newspaper ads, and mailers. With the majority shifting to digital marketing tactics, it creates a wonderful opportunity for those businesses savvy enough to see it. Not only are there fewer businesses competing in the print marketing space, but those who are often utilize uninspiring pieces.

Deploying top-notch printed promotions may lead to some of your biggest (and easiest!) marketing wins.

Extend your market dominance by incorporating masterful print materials into your marketing efforts. Contact us today for a free consultation and quote!

book my consult
73%
prefer receiving print advertisements over other forms of advertising
82%
of consumers trust print advertisements the most when making a purchase decision

FAQs

Is print marketing still effective?

Yes, when done right. Same for digital marketing. Print marketing remains effective because of its tangible nature, longevity, and ability to reach different demographics. Also, there are fewer businesses competing with print marketing which makes it easier for your business to stand out.

How does print marketing integrate with digital marketing?

Print materials can incorporate digital elements like tracking links or QR, combining the physical and digital experience and driving online engagement.

What are the key elements of successful print marketing?

The quality of design, the clearness of messaging, how compelling the call-to-action is, and the targeted distribution strategy are all vital. Keep in mind that every touchpoint a person has with your business compounds to form their opinion of you. All of your marketing efforts would share the same story of a high-quality, competent business.

What types of businesses benefit from print marketing?

In almost every case a business can benefit from print marketing, even when there is no other competition in the market. However, it only makes sense to put marketing dollars where needed to reach business goals. This is why it’s important to work with a marketing group that knows how to help you build a custom marketing plan.

How do I measure the success of a print marketing campaign?

Metrics might include calls to a tracking number, bump in average revenue per appointment, increased traffic to a custom landing page, or even just paying attention to stories when clients tell you about how they heard of you or one of your services.

What factors determine the cost of print marketing?

For many projects we have a standard price for design services. The variable expenses you may run into include things like the type and quality of materials used, the complexity of production, the quantity printed, and distribution method.