Our Anything but Common Print Marketing Services
A print marketing piece may be the only interaction a potential client has with your business. We understand this and aim to make every piece that we touch a triumph. We don’t do basic, poorly formatted trifolds with a grainy photo and juvenile fonts. You already have access to plenty of built-in word processor templates if that’s what you’re looking for. Our aspirations are higher than that. We want every print piece that reaches your potential clients to make their eyebrows rise and think, “Wow, this business is exceptional.” Below are common print projects we work on:
The Benefits of Marvelous Print Marketing
Regularly getting your brand in front of people online can be expensive and unpredictable. A well-placed, beautiful sign can reach them two times a day. Print marketing is still viable! Too many business owners jump on the latest marketing fads without considering consistent efforts across other channels.
You don’t want your market to only see your name when they are actively searching for your services. Build and maintain a presence in their daily lives, whatever they’re doing.
By maintaining a continuity of branding across all marketing mediums you are sending the message that your business is thoughtful and cares about the details. Every piece of marketing you produce should be a worthy piece of a cohesive whole.
If you ease your standards on one piece, it can diminish your brand’s perceived quality. But consistently using high-quality materials and design for both your digital and print marketing ensures a strong, positive brand image.
Successful businesses look at each element of their marketing mix as if it will be the only touchpoint a potential client has with their business.
If your promotion piece looks like the lawn mowing service flyer the neighbor kid sticks to your door, you will probably only get people looking for the best price. If your printed materials clearly present you as the best option in your market compared to the other business’s printer paper trifold brochures, you will attract the clients who care about quality.
Digital ads usually disappear the moment someone scrolls past them—print materials can hang around indefinitely. In fact, some of the brochures we design are so nice a client will treat it like a book and keep it accessible.
People will still stick mailers promoting a service they’re interested in up on the fridge or cabinet. And signs, when properly maintained, will proudly promote your business every second of every day for years to come.
Before the internet, businesses competed in yellow pages, newspaper ads, and mailers. With the majority shifting to digital marketing tactics, it creates a wonderful opportunity for those businesses savvy enough to see it. Not only are there fewer businesses competing in the print marketing space, but those who are often utilize uninspiring pieces.
Deploying top-notch printed promotions may lead to some of your biggest (and easiest!) marketing wins.