Be the monster in your market
The Most Comprehensive Service Marketing Service Available
Many marketing services claim to be edge-to-edge. This is practically never the case. Buying pay-per-click ads for you and doing SEO is only one small slice of the entire marketing pie. If this is all your marketing group does for you, who arranges a mailer if you want to send it? You. Who sets up a community event for PR? You. Who writes monthly newsletters to your client base? You.
As a CMO client, we craft an Annual Marketing Plan (AMP) just for you, then we execute it with your approval. We spot the billboard opportunities, we consider sponsorships, we tell you what to post on social media, we design office signage for your promotion month. One group doing all things marketing… just for you. It’s even better than hiring an in-house person because our team already includes advanced specialists in the various marketing disciplines (strategy, research, design, SEO, web development, etc).
When we build your marketing plan, we approach it systematically using our “9 Streams of Marketing.” This ensures we don’t miss any opportunities and and don’t waste your time or resources playing “marketing whack-a-mole.” Below is a high-level breakdown of the 9 Streams with example tactics we utilize within each.
Word Of Mouth
Word of Mouth (WoM) is all about enabling and incentivizing referrals. The power and essence of WoM marketing boils down to a single word: TRUST. Sales professionals rank trust as the number one factor in closing deals. Meaning, Word of Mouth is the most highly trusted form of marketing, and trust is the #1 factor in closing deals.
Example Word of Mouth Tactic: Referral Program
A well-put-together referral program is one of the best marketing workhorses out there. It just keeps plugging away, no matter the season, weather, or location.
Mass Advertising
Mass advertising is all about casting a wide net to reach as many people as possible. Imagine seeing the same lawyer’s face on a billboard every day for twenty years—you remember them! That’s the power of mass advertising. It creates brand awareness and keeps your business top-of-mind. Consistently impress your brand on your market, and you become a local legend. Whether it’s billboards, radio ads, or print media, this approach ensures your brand is seen and remembered.
Example Mass Advertising Tactic: Billboards
Strategically placed billboards capture attention and create a lasting impression, ensuring your brand stays top-of-mind.
Targeted Advertising
Targeted advertising zeroes in on specific audience segments, much like a strategic campaign at a high-profile gala. Instead of spreading your message broadly, we study your ideal customers’ demographics and psychographics to craft personalized ads that resonate. This precision ensures your marketing efforts hit the mark, driving higher engagement and conversions.
Example Targeted Advertising Tactic: Pay-Per-Click (PPC) Ads
PPC ads appear to potential customers actively searching for your services, ensuring your business is visible to those most likely to engage and convert.
Community Marketing
Community marketing is about engaging with your local area face-to-face, creating a strong presence and goodwill. By participating in events like town parades or organizing ways to give back to the community, your business becomes a visible and trusted staple in the community. This approach not only fosters positive feelings but also builds lasting connections with current and potential clients.
Example Community Marketing Tactic: Community Care Day
Organize a “Community Care Day” where you provide pro bono or discounted services to those in need. This event boosts your visibility, earns goodwill, and connects you with the community in a meaningful way.
Social Media
Social media is a powerful tool for small businesses to engage with current and potential customers, build relationships, and establish a trusted presence. By sharing interesting content, participating in conversations, and providing valuable information, you can connect with your audience meaningfully. Social media offers an opportunity to showcase your business’s personality and expertise beyond just digital distraction.
Example Social Media Tactic: Facebook Boosted Posts
Boosting posts on Facebook ensures your content reaches a wider audience, increasing engagement and visibility. By targeting specific demographics, you can effectively promote your services and generate interest in your business.
Content Marketing
Content marketing for small businesses involves creating valuable content such as blogs, articles, and videos to attract and engage potential customers. By providing useful information, you build trust and establish your business as an authority in your industry.
Example Content Marketing Tactic: Case Studies
Detailed case studies highlight customer experiences and successful outcomes, enhancing your credibility. By sharing these stories, you demonstrate your expertise and build trust, encouraging potential customers to choose your business.
Digital Real Estate
Digital real estate is crucial for small businesses, serving as the primary hub where potential customers get their first impression. A well-designed website can significantly influence their decision to engage with your business. It’s not just about having an online presence; it’s about converting visits into meaningful actions through user-friendly and compelling design.
Example Digital Real Estate Tactic: Responsive Website Design
Ensure your website is mobile-friendly with responsive design, providing an optimal viewing experience across all devices. This improves user experience and increases the likelihood of converting visitors into customers.
Physical Environment
The physical environment of a business can be a powerful marketing tool, attracting customers who pass by or decide to stop in. Your business’s appearance and ambiance can make a significant impression and encourage people to visit and stay. Creating an inviting, well-maintained space can help convert casual visitors into loyal customers by providing a positive and memorable experience.
Example Physical Environment Tactic: Curb Appeal
Improving curb appeal can attract more foot traffic and increase perceived quality. Simple upgrades like landscaping, clean signage, and proper lighting can make your business more inviting and memorable to passersby.
Internal Marketing
Internal marketing is about engaging and retaining your existing customers, ensuring they return and recommend your business to others. This approach strengthens customer loyalty, enhances retention, and creates opportunities for upselling. By continually connecting with your customer base in meaningful ways, you can maintain a thriving business even in lean times.
Example Internal Marketing Tactic: Customer Newsletters
Regular, engaging newsletters can strengthen relationships, drive website traffic, keep your business top-of-mind, and create upsell opportunities. We help you craft compelling newsletters that keep your customers informed and connected to your business.
Pricing
$4000/M0 + TRAVEL / ADVERTISING SPEND / ADDITIONAL OR OUTSIDE EXPENSES
This fee includes the planning, execution, and management of all of your marketing efforts The only additional expense will be your variable ad spend, travel, and outside expenses.
Yes, this fee also includes the startup things like designing your logo, building your website SEO, shooting videos once a year etc.