Our Approach

Other service marketing companies take a “one-size-fits-all” approach — and if it doesn’t fit you, they will try to convince you it does. LUMN takes a highly customized approach. We understand that all businesses are different, their needs are different, and their markets are different. At a high level, here are the five steps we will follow to build the most effective marketing campaign for YOU.

1. DEFINE SUCCESS. We want to see your vision so clearly that it feels like our own. This gives us a mutual understanding of what marketing success will look like for your business.
   
2. ANALYZE YOUR CURRENT SITUATION. We’ll assess your current standing in your market to measure the distance between where you are and where you want to go. We will break down the population in your market to identify opportunities. We will also understand who your competition is and what they are doing, so we can help you outmaneuver them.
   
3. BUILD YOUR PLAN. By mapping out where your business is now AND where you want it to be, we can identify the distance and terrain that must be traveled. We will help you construct a tailored marketing plan to do exactly this.
   
4. EXECUTION. Though you won’t find many that can match our strategic abilities, our execution is what really built our reputation. Our creative team is second-to-none and we will make your business look like it is second-to-none as well.
   
5. ADJUST. As part of our full-spectrum service we will run, monitor, and refine your active advertising efforts. This is where the magic often happens. It takes know-how and consistent effort to identify the winners in your marketing plan, ditch the losers, and then replace them with more winners.