Your logo is NOT your brand. Your logo is the face of your brand. It is the visual cue that connects a person’s mind to the opinions and feelings they have — or are developing — about your business. [Quick reminder, your brand is people’s opinions and feelings about your business built by their experiences with it.] Your logo really is the cover to your book (business) that you are being judged by. Just a heads up… consumers are harsh judges.

An attractive, polished logo communicates to your potential clients that your business is buttoned-up and trustworthy. Conversely, an old clipart logo tackily exclaims “I pinch pennies so tight, Lincoln’s face is my thumbprint.” This impression of substandard quality will also be applied to the dental care you provide. It’s true, whether you like it or not. People assume the quality of your marketing reflects the quality of your dentistry.

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