Your logo is the face of your brand. It is the visual cue that connects a person’s mind to the opinions and feelings they have—or are developing—about your business.

Your logo is NOT your brand. Your brand is people’s opinions and feelings about your business built by their experiences with it. Your logo is the cover to your book (business) that you are being judged by. . . and consumers can be harsh judges.

An attractive, polished logo communicates to your potential clients that your business is buttoned-up and trustworthy. Conversely, a poorly designed clipart logo shows them that you either lack skill or just couldn’t be bothered to care. This perceived impression of low quality will also be applied to whatever service you provide. Whether you like it or not—it's true. People assume the quality of your marketing reflects the quality of your work. Investing in a well-designed logo helps showcase the true value of your business.

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