With the buzz in today’s marketing hot topics revolving around social media, funnels, and video, some dentists are questioning the necessity of a content-rich website for their practices. Understandable! Trimming expenses associated with website development and optimization could seem like a smart move. But beware, this ‘smart move’ may prove to be a costly mistake. Ignore the digital marketing siren songs pummeling everyone in the industry. Well-crafted dental website copywriting, especially on treatment pages for high-value elective treatments, is invaluable.
Let’s cover five reasons why having 2400 words of quality copy on a specific dental treatment page can be worth hundreds of thousands of dollars for your dental practice.
Boosted Online Visibility and Reach
If you’re satisfied with a patient stream from insurance and online reviews, you can disregard the significance of website content. However, if you wish to amplify your online visibility and connect with patients actively searching for dental treatment, high-quality copy becomes paramount.
Your website’s reach and visibility multiply when you feature meticulously crafted, keyword-rich content, particularly on treatment pages. Such pages answer potential patients’ queries, improving your site’s ranking on search engines. Coupled with an aesthetically pleasing site, this content encourages potential patients to explore your services further and ultimately schedule their visits.
Establishing Credibility and Trust
Your dental practice website is crucial in establishing your authority and reliability. This comes from presenting comprehensive, easy-to-understand information about the dental treatments you offer.
By detailing your practice’s qualifications, certifications, and the team’s expertise, you can enhance the visitor’s trust in your services. High-quality content, enriched with patient testimonials, before-and-after photos, and case studies, reinforces your commitment to patient satisfaction. Trust symbols and awards, organically incorporated into your content, further amplify your practice’s credibility.
Effective Communication and Patient Engagement
Today’s young dentists understand the importance of building a brand – your reputation formed by patients’ experiences with your practice. A detailed, well-written treatment page communicates your values, the quality of your dental work, and most importantly, your understanding of patients’ concerns and needs.
Optimized treatment pages is how you get people to your site, now you need to facilitate their ability to engage with you by making your site an intuitive, interactive hub. Live chat tools, appointment scheduling, and FAQ sections make your site more than just an online brochure; they become a dynamic platform for interaction, fueled by quality content.
Showcasing Priority Treatments
Promotions on social media have a short lifespan unless boosted with additional investments. However, your website (particularly your treatment pages) is your stage, and the spotlight is all yours. You control the narrative and shape the visitor’s experience, showcasing your services without any distractions.
For example, a detailed dental veneer treatment page, enriched with photos, videos, and comprehensive descriptions of your veneer process, creates a focused and immersive experience that’s just not possible on other platforms. One ten unit case may be worth $15,000-$20,000 for your practice. Now consider that page may attract and convert a patient a month over the coming few years. That’s a LOT of revenue!
Empowering Effective Advertising
Advertisements can create interest, but it’s your website where potential patients will go to dive deeper. The treatment page on your website acts as a digital salesperson, setting the tone once a potential patient lands there via ad.
Quality copy on this page, highlighting the benefits of your treatments, can do an excellent job of presenting your practice as the best choice. Your treatment page is an interactive canvas where you get to showcase your skills, expertise, and unique selling propositions, in a way that’s not possible on directory sites or social media pages.
Conclusion
The significance of a well-written and designed Optimized Treatment Page on your dental practice website is undebatable. No other digital platform or service matches its capability to reach your audience, establish credibility, communicate precisely, showcase your services, and convert new patient opportunities.
If you are interested in attracting more of a specific type of treatment and/or patient to your practice, book a consult with us to explore the Optimized Treatment Page option for your website. We’ll shoot straight with you and let you know if it would be a worthwhile inclusion in your overall dental marketing plan.