Effectively Say Who I Am
SITUATION
Dr. Torrey absolutely loves the technical side of dentistry. He’s a total lab nerd (the cool kind) who loves working on cases after hours. and making sure everything fits and looks juuuust right.
He wanted to drop insurance and attract people who were willing to pay for his top-quality dentistry. His visual branding was standing in his way. His dental marketing materials did nothing to communicate that he was the most technologically advance practice in town — his logo actually looked more like a mortuary’s than a dentist’s. If he was to have any hope of success at attracting fee-for-service patients, he would need a branding overhaul.
PROCESS
People assume the quality of a practice’s marketing reflects the quality of their dentistry. Not only does it tell them about the quality, but it also provides subtle (or not so subtle — depending on the practice) clues about the culture of the practice as well. So we took the doctors name and and created concepts that screamed high quality and technologically advanced.
IDEATION
We kept the same name and color scheme. We tried multiple arrangements and concepts, working the T and D together. Ultimately, we landed on something that wonderfully personified the attributes of our friend, Dr. Torrey.
(Check out his branding on his website)
FINAL PRODUCT
MAKEOVER YOUR MARKETING
Want to elevate your own practice’s marketing and start attracting your ideal patients? Book a free consult with us now to see if we’re a good fit for you.
