How 2400 Words Can be Worth $100k’s to Your Practice
Focused and strategic dental website copywriting can make a MASSIVE impact on your search engine rankings and more importantly, you practice’s revenues.
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Are Dental Websites Still Relevant in Practice Marketing?
In today’s marketing landscape social media and online directories seem to dominate the conversation. So much so that some dentists are questioning the necessity of having a website for their dental practice at all. Understandable! But a word to the wise- that temporary perceived savings might bite you… HARD.
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One Simple Way To Race Past Your Competitors in Dental SEO
What actually moves the needle when it comes to dental SEO? Go DEEEEEP! We have found that writing voluminous, well researched copy about specific treatments while using strategic keywords and then presenting that content in an attractive and intuitive way creates the biggest jumps in search rankings.
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The Top 3 Components of Fee-For-Service Dentistry Success
We asked top performing fee-for-service practices for the three most important things that they do to sustain their success. Different words and explanations were used, but three consistent concepts emerged: culture, patient experience, and marketing.
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Does your market see you… how YOU see you?
A common frustration amongst dentists is how they feel like they don’t get the credit they deserve in their market. “There is this other dentist in town that seems to get all of the new patients and online praise, yet I am a way better dentist than them.” Why is that? Many variables go into […]
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Give Your Practice an Unfair Marketing Advantage
When most potential patients are looking for a new dentist, a practice must clear three main hurdles to make it through to their final selection process. At LUMN we refer to these criteria as “The Big 3” and they are money, time, and fear. Depending on the value set of the shopping patient, the priority […]
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