Fit in While Standing Out
SITUATION
Dr. Andrew Rudnick is a highly trained and compassionate dentist who’s been serving the Palm Beach Gardens community for nearly 30 years. He earned his Doctor of Medicine in Dentistry from the University of Pennsylvania and has completed extensive postgraduate training, particularly as a fellow of the Las Vegas Institute for Advanced Dental Studies. Dr. Rudnick’s passion for dentistry stems from his genuine dedication to providing comfortable, personalized care that helps patients feel confident and at ease. He sees his patients as part of the Rudnick Dentistry family, fostering a welcoming space where they feel heard and valued. With a commitment to evidence-based practices and the latest technology, he’s dedicated to creating healthy smiles and improving his patients’ overall well-being.
Dr. Rudnick established Rudnick Dentistry to build a practice focused on quality, comprehensive dental care, and strong patient relationships. As an alternative to a traditional insurance-based model, he seeks to attract patients who value a trusting relationship with their dentist. This commitment to excellence and personal connection requires a focus on communicating his unique approach to dental care. He uses advanced technology and personalized treatment plans to showcase his expertise and build rapport with patients, reflecting his emphasis on superior service over volume.
PROCESS
We strongly believe that the best branding is derived from an accurate and compelling definition of a business’s culture, their TRUE mission, vision, and values. Fortunately, Dr. Vakilian had a clear understanding of who she was and what was important to her. We helped build out and formalize her mission, vision, and values enough to provide actionable guidance when rebranding her practice.
CULTURE
SLOGAN (abbreviated mission statement / your BATTLE CRY)
“Transforming lives through exceptional dentistry.”
MISSION (WHY you do what you do)
“We transform our patients’ lives by providing exceptional dental solutions that eliminate pain, improve oral function, and enhance confidence.“
VISION (WHAT success looks like to you)
We will be the first practice our community thinks of when they need high quality dentistry.
VALUES (HOW you act)
- Service with a Smile
- Make a Difference
- Impress the Guests
- Listen to Learn
- Exceed Expectations
IDEATION
Palm Beach Gardens, Florida, is a polished coastal city in Palm Beach County, where a relaxed, upscale vibe blends seamlessly with a thriving golf community. Locals—including families, retirees, and discerning professionals—cherish the sophisticated public art, lively events like the ArtiGras festival, and a tight-knit community that values quality and connection. This community thrives on connection, elegant living, and shared experiences, with the GardensArt program and Public Art Trail being an integral part of city life.
Dr. Rudnick is all about the process and journey for his patients. Helping patients transform their lives is a crucial part of his ethos. But we didn’t want to do anything cliche like a cocoon, or something morphing into a tooth or smile. We landed on the idea of emphasizing his Monogram (the “R”) but have it subtly communicate the idea of a journey. The double-stroked “R” you see is a path that starts and then brings the viewer to the end in one, unbroken line.
(Check out his branding on her website)
FINAL PRODUCT
MAKEOVER YOUR MARKETING
Want to elevate your own practice’s marketing and start attracting your ideal patients? Book a free consult with us now to see if we’re a good fit for you.
