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What’s the story with stories
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What’s the story with stories

Originally released back in 2016, Instagram stories are nothing new, but that doesn’t mean they shouldn’t be a central part of your social media strategy. If used correctly, they can be a powerful tool to connect with your audience! For those new to the game, Instagram stories are full screen visual content that disappear from…

Social Media Spotlight: Trends are trending!
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Social Media Spotlight: Trends are trending!

Trends are Trending right now on Instagram and it’s never been more popular to copy someone else’s ideas! Identifying and creating your own unique spin on popular reel trends can increase your reachability and connect you with those interested in what you have to offer. With all the tools you need directly in the Instagram…

The Secret to Your Practice’s Social Media Success
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The Secret to Your Practice’s Social Media Success

There’s a lot to do in a dental practice. Between seeing patients, scheduling, and dealing with insurance, creating custom content for social media likely falls pretty low on your team’s to do list. When time is short and you are scrambling to put together post ideas for social media, how do you create consistent content…

What is a reel and why is it important right now?

What is a reel and why is it important right now?

Let’s get real about reels. What are reels and why should you care about them? Instagram has recently released the ability to create 15-60 second short form videos called reels. No photoshop or video editing software needed — Instagram has everything you need right inside its platform to create these videos, including audio, effects, stickers,…

Patient Testimonial Videos Convert Viewers into New Patients

Patient Testimonial Videos Convert Viewers into New Patients

Patient testimonial videos featuring actual patients convert viewers into new patients. Why? Because video testimonials provide a very human connection with your would-be patients. Having actual patients talk about how good you are as a dentist is far more credible than you talking about how a good you are. Patient Testimonial Videos Bring Instant Credibility Video testimonials should be…

Video Helps Patients Know You, Choose You

Video Helps Patients Know You, Choose You

If a picture is worth 1,000 words – how much is video worth? According to Forrester Research, about 1.8 million words. When you, as a dentist, include video on your practice website, you are letting your prospective patients see you. They can hear your voice and they can see you smiling. There are three key components…