SITUATION Dr. Allouch grew up between Texas, Ohio, Massachusetts, and the middle east. But ultimately, he decided to set up shop in Pearland, TX. He put in the time to become an exceptional general dentist, receiving his Fellowship with the Academy of General Dentistry). So by all accounts he could reasonably make the case that…
SITUATION Dr. Rath purchased her practice and had a clear picture of who she was targeting — 25-50 year old women who were health conscious and wanted to look their best. Dr. Rath had invested in offering botox as well as top-shelf veneer treatment and now wanted to get the message out. Her dental marketing…
SITUATION Dr. Dougherty built a beautiful new space, ideal for communicating the message of his high-end cosmetic emphasis. But he knew that his old branding and marketing approach was not connecting with his ideal patients. It had hitched a ride with him from his old mall location (Rolling Oaks Dental). The old branding did not…
In today’s marketing landscape social media and online directories seem to dominate the conversation. So much so that some dentists are questioning the necessity of having a website for their dental practice at all. Understandable! But a word to the wise- that temporary perceived savings might bite you… HARD.
What’s Trending:? Trends Short form video is beginning to pop up and take over multiple platforms of social media. We’ve come a long way from consumers visiting websites to read in depth articles or educate themselves on topics of interest. In 2022, consumers want to be informed in a fresh, creative way. Enter trending reels….
Originally released back in 2016, Instagram stories are nothing new, but that doesn’t mean they shouldn’t be a central part of your social media strategy. If used correctly, they can be a powerful tool to connect with your audience! For those new to the game, Instagram stories are full screen visual content that disappear from…
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