SITUATION Dr. Dougherty built a beautiful new space, ideal for communicating the message of his high-end cosmetic emphasis. But he knew that his old branding and marketing approach was not connecting with his ideal patients. It had hitched a ride with him from his old mall location (Rolling Oaks Dental). The old branding did not…
In today’s marketing landscape social media and online directories seem to dominate the conversation. So much so that some dentists are questioning the necessity of having a website for their dental practice at all. Understandable! But a word to the wise- that temporary perceived savings might bite you… HARD.
What’s Trending:? Trends Short form video is beginning to pop up and take over multiple platforms of social media. We’ve come a long way from consumers visiting websites to read in depth articles or educate themselves on topics of interest. In 2022, consumers want to be informed in a fresh, creative way. Enter trending reels….
Originally released back in 2016, Instagram stories are nothing new, but that doesn’t mean they shouldn’t be a central part of your social media strategy. If used correctly, they can be a powerful tool to connect with your audience! For those new to the game, Instagram stories are full screen visual content that disappear from…
Trends are Trending right now on Instagram and it’s never been more popular to copy someone else’s ideas! Identifying and creating your own unique spin on popular reel trends can increase your reachability and connect you with those interested in what you have to offer. With all the tools you need directly in the Instagram…
There’s a lot to do in a dental practice. Between seeing patients, scheduling, and dealing with insurance, creating custom content for social media likely falls pretty low on your team’s to do list. When time is short and you are scrambling to put together post ideas for social media, how do you create consistent content…
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Assess Your Situation. By mapping out where your business is now AND where you want it to be, we can identify the distance and terrain that must be traveled.
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Receive Tailored Recommendations. Get specific recommendations that will help you reach your goals. Your only obligation is the 14 minutes the consult takes.
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