A DENTAL PRACTICE BRAND EVOLUTION
SITUATION
Dr. Douglas Cast provides dental care to the Palm Desert community at Evolution Dental, offering a unique approach to patient care shaped by his diverse background and community ties. A Southern California native, Dr. Cast brings local connection and a unique perspective to his practice, drawing on life experiences including a first career in law enforcement, which reflects a history of community service and dedication. He also shares his expertise as ‘Dr Doug DDS’ on NBC Palm Springs’ “The Roggin Report,” engaging with the wider local audience. This background, combined with extensive dental training from institutions like Georgetown, Harvard, and LVI, fosters an environment of trust and professionalism in his practice, with patients consistently highlighting the “professional” and “caring” atmosphere and their trust in the team. His commitment to ongoing education and utilizing the latest techniques demonstrates a dedication to the well-being of the Palm Desert community members he serves.
Dr. Douglas Cast established Evolution Dental to build a practice focused on utilizing the latest in dental technology to give his patients the best possible care. He seeks to attract patients who value high quality and science-backed service. This commitment to excellence and personal connection requires a focus on communicating his unique approach to dental care.
PROCESS
We strongly believe that the best branding is derived from an accurate and compelling definition of a business’s culture, their TRUE mission, vision, and values. We worked with Dr. Cast to sort through all of the things he loved about dentistry and owning his practice to come up with a culture charter that truly personified him.
CULTURE
SLOGAN (abbreviated mission statement / your BATTLE CRY)
“The Forefront of Dentistry”
MISSION (WHY you do what you do)
“We are passionate about utilizing the most advanced dental technology and techniques to comfortably deliver life-changing dentistry to our patients.“
VISION (WHAT success looks like to you)
“We will be the first practice our community thinks of when they need high quality dentistry.”We will be known as the most caring, trusted, and technologically-advanced practice in our community.”
VALUES (HOW you act)
- Respect
- Enthusiasm
- Cheerful
- Perpetual Improvement
- Patient Centric
- Integrity
IDEATION
Palm Desert, California, is a sun-drenched city in the Coachella Valley, where a relaxed, upscale vibe blends seamlessly with a thriving golf community. Locals—including families, retirees, and discerning professionals—cherish the stunning mountain views, lively events like the weekly College of the Desert Street Fair, and a tight-knit community that values quality and connection. This community thrives on connection, elegant living through high-end retail on El Paseo Drive, and shared experiences, with the Living Desert Zoo and Gardens and the McCallum Theatre being integral parts of city life.
Dr. Cast is all about the latest in dental technology. He gets his kicks out of watching the evolution of dentistry, and then incorporating the latest and greatest into his practice. This made the name of the practice almost materialize while brainstorming—Evolution Dental. We gave the Evolution special emphasis with a custom treatment on his wordmark that on its own emphasizes advanced technology. For his logomark, we took the “E” as a monogram, but worked it into a shape that does two things: 1) its lines illustrate motion, growth, and depict evolution, and 2) the general shape and flow almost resemble a palm frond (a subtle hat tip to his community).
(Check out his branding on her website)
FINAL PRODUCT
MAKEOVER YOUR MARKETING
Want to elevate your own practice’s marketing and start attracting your ideal patients? Book a free consult with us now to see if we’re a good fit for you.
