“Rusty is a
marketing SAVANT”
Why Book Rusty?
Your event’s success largely relies on the speakers you invite. When you choose Rusty, you can feel confident that your attendees will be thrilled with their experience.
Here’s why-
- Author of The Book on Dental Marketing
- Dynamic speaker — having addressed thousands of dentists since 2008
- Worked in the trenches with hundreds of practices across the globe and has developed ready answers to the hard questions
- All presentations are intellectually stimulating, emotionally engaging, visually stunning, and brimming with actionable advice.
Rusty’s Courses
The Dental Marketing Workshop
Course Description
Marketing trends and tactics are shifting at a frenzied rate and most dentists simply don’t have the time to keep pace. But for a practice to thrive and stay competitive, their marketing MUST evolve. So where does a dentist turn for direction? There is no better option than “The Dental Marketing Workshop.” This all killer, no filler course compresses today’s wildly complex marketing environment into a concise and powerful framework. The course will enable attendees to create a monster marketing plan and then select and deploy optimal tactics to achieve their goals. In short, attendees will learn how to light up their market and terrify their competition.
Attendees Will Learn How To:
- Rapidly get up to speed on the current marketing landscape
- Complete an insightful self-assessment that reveals your top marketing opportunities
- Utilize our provided tools to build your own formidable marketing plan
Competing Against Corporate
Course Description
Few things strike more fear into the hearts of dentists than learning of a corporate practice opening down the street. But are the jitters justified? Only to the uninitiated. A panicked dentist who is intimidated by corporate makes self-sabotaging decisions. But an enlightened dentist sees corporate’s appearance for what it is — a MASSIVE opportunity. In “Competing Against Corporate,” you will learn how to convert what is a death knell to others… into a welcomed windfall for you.
Attendees Will Learn How To:
- Battle plan for corporate’s REAL strengths and weaknesses
- Transform corporate into one of your biggest referral sources
- Strategically position yourself as the desirable corporate alternative
Kicking Insurance to the Curb
Course Description
Debilitating discounts, prolonged reimbursement periods, never-ending hoops to jump through, and exploding labor costs have pushed dentists to their breaking point. They’ve HAD IT with insurance. But to effectively drop insurance, a practice must have a sound plan and a steady hand at the helm. “Kicking Insurance to the Curb” will equip attendees with the how, what, when, and where to successfully sever ties with insurance for good. [You already know the WHY.]
Attendees Will Learn How To:
- Optimally position your practice to scrap your most despised (or all) insurances
- Retain as many patients as possible after dropping their plans
- Learn the ONLY way to effectively replace insurance referrals
How to Attract Your IDEAL Patients
Course Description
Feeling dead inside because you aren’t seeing the patients that you actually want to? Exasperated because you aren’t doing the dentistry you trained for? You are NOT relegated to only taking insurance patients. Your best hope is NOT wishing upon a star that more exciting cases will waft through your door. YOU have the power to attract your ideal patients. In this course you will nab the know-how to become irresistible to your ideal patients and reinvigorate your career!
Attendees Will Learn How To:
- Craft magnetic messages that pull in your ideal patients
- Artfully infiltrate the marketing spaces that your ideal patients frequent
- Outmaneuver your competition (who are fighting for the same patients)
The Dental Marketing Workshop – SUBMERSION COURSE
Course Description
Our standard marketing courses are bursting with valuable insights, examples, and recommendations. But time and format constraints limit how much an attendee can learn and apply. Dentists with serious practice growth goals need a more robust program. Our “SUBMERSION COURSE” was designed to support and empower these dentists. Attendees participate in a strategically-designed sequence of instruction, ideation, micro retreats, collaboration, and research excursions. This guided plunge into the marketing depths will focus the attendee, and unlock the creativity and inspiration they need to craft, then execute a killer marketing plan.
Attendees Will Learn How To:
- Profit from personalized attention and input from the industry’s top experts
- Feel exhilarated about your practice and it’s potential again
- Complete your plan and leave prepared to dominate your market
