#1 in the industry

THE BEST DENTAL MARKETING SERVICE. PERIOD.

Our CMO (Chief Marketing Officer) Service is the most comprehensive, cohesive, and competition-crushing dental marketing solution available. Want to be the monster in your market? This is how it’s done:

  • ATTRACT your ideal patients
  • AGGRESSIVELY capture market share
  • MEASURABLE revenue results
  • EXCLUSIVITY in your market
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CMO Service Pricing

$4000/M0 + TRAVEL / AD SPEND / EXPENSES

This fee includes the planning, execution, and management of all of your marketing efforts (including logo, website, videos, SEO, etc). The only additional expense will be your variable ad spend, travel, and outside expenses.

Biggest pain points OUR CMO service solves:

VENDOR CIRCUS

Hiring and managing multiple marketing vendors AND trying to keep them synchronized?! Forget that. We’ll step in as your CMO and orchestrate every move with precision.

HEAD SPINNING EXPENSES

Trying to build your own team and systems to match what we offer will cost you 2-3X as much. Why torture yourself like that? Use us, get better results, then put the money you saved into something awesome.

FUMBLING AROUND

YouTube and marketing influencers would have you believe that running a strategic, multi-channel marketing campaign is easy. It’s not. You will go through a very steep and very expensive learning curve. We’ve already mastered it.

SMOKE AND MIRRORS

Tired of marketing firms blowing smoke at you with vague reports and buzzword bingo? We lay it bare—real results, real dollars, zero nonsense. You’ll see exactly what your marketing investment is producing every month.

WRONG PATIENTS

Most dental marketing agencies pitch attracting new patients. That’s a weak offer. Our focus is on helping you attract your IDEAL patients. (And there is no one in the industry better at it)

How LUMN's CMO Service Will Attract Your IDEAL Patients

“I just wish I could hire one group to handle all of my marketing.”

“I don’t want a hundred new patients, I want 5 ideal patients.”

“I want to make sure I get to the front and STAY at the front in my market.”

We’re here for ya! 

MARKET RECON

We research your competition and identify your best opportunities to capture market share. We then keep eyes on them to respond to shifts in their approach.

BRANDING BOMBARDMENT

LUMN understands developing a dental practice brand better than anyone. We’ll create a potent brand for you and pleasantly pummel it into the minds of your ideal patients.

COORDINATED CAMPAIGNS

To drive the greatest cumulative marketing impact, LUMN ensures all of your campaigns (website, social media, mailers, etc) are compelling and coordinated.

RELENTLESS REFINEMENT

We constantly monitor your marketing results and consult with you to adjust ad spend, targeting, and messaging. Your market is not static, so your marketing can’t be either.

Our Process

Building Websites That Drive Results

Discovery & Strategy

We start by getting to know your business, goals, and target audience. This helps us design a website that resonates with your customers and aligns with your brand’s mission. We identify key opportunities to maximize engagement and conversion.

Custom Design & Development

We create a custom, professional design tailored to your brand identity. Our design team builds a unique, user-friendly interface that captures attention and guides visitors toward action. Every site is designed from scratch to ensure it stands out and performs effectively.

SEO & Content Integration

Your website’s visibility is crucial for attracting new customers. We integrate SEO best practices from the start, including keyword optimization, on-page SEO, and strategic content placement. This ensures your site ranks well on search engines and engages your audience with relevant, compelling content.

Launch & Ongoing Support

We handle a smooth and secure launch, making sure everything functions perfectly before going live. But our support doesn’t stop there—we provide ongoing maintenance, updates, and support to keep your site performing at its best. This includes training sessions to help you confidently manage your content and future updates.

Our Process

Results that attract ideal patients

Market Analysis

We conduct a meticulous reconnaissance of your industry, surveying competitors and uncovering prime opportunities to seize market share. Our insights are sharp and our scope comprehensive—delivering you a clear advantage from the outset.

Annual Marketing Plan Creation

LUMN crafts a creative and strategic AMP (Annual Marketing Plan) forged from years of experience in the trenches with our practices. This isn’t mere planning—it’s a tailored roadmap designed to outmaneuver YOUR competition and establish your new, stronger presence.

Execution

We deploy our talented team to expertly execute your AMP. Each move is deliberate and orderly. Every piece of the plan will be cohesive and add to the cumulative impact of the entire effort.

Monitoring & Adjustments

We maintain a vigilant eye on performance, analyzing outcomes objectively. In partnership with you, we refine targeting, messaging, and investment—ensuring your marketing remains as dynamic and effective at attracting your IDEAL patients.

Our Process

Building Websites That Drive Results

Market Analysis

We conduct a meticulous reconnaissance of your industry, surveying competitors and uncovering prime opportunities to seize market share. Our insights are sharp and our scope comprehensive—delivering you a clear advantage from the outset.

Annual Marketing Plan Creation

LUMN crafts a creative and strategic AMP (Annual Marketing Plan) forged from years of experience in the trenches with our practices. This isn’t mere planning—it’s a tailored roadmap designed to outmaneuver YOUR competition and establish your new, stronger presence.

Execution

We deploy our talented team to expertly execute your AMP. Each move is deliberate and orderly. Every piece of the plan will be cohesive and add to the cumulative impact of the entire effort.

Monitoring & Adjustments

We maintain a vigilant eye on performance, analyzing outcomes objectively. In partnership with you, we refine targeting, messaging, and investment—ensuring your marketing remains as dynamic and effective at attracting your IDEAL patients.

Features

Foundation ($995)

Competitor ($4995)

Monster ($8995)

WordPress CMS

Built for Speed and Scalability

Mobile-Responsive Design

Basic Contact Form

Custom Contact Forms

Custom Internal Page Design

Redirect Management

LUMN Core Plug-ins

Content Migration

Project Update Meetings

Custom Blog Page Design

Full Custom Homepage Design

SEO Optimization

Mega Menu

Adv. Header/Footer

Pages Included

Up to 5 pages

Up to 15 pages

Up to 25 pages

Copywriting

None

5,000 words

10,000 words

Images

Client provided

LUMN stock

Custom images

FAQs

Every month we will review progress on the previous month’s efforts, layout the tasks for the coming month, and track progress toward the business goals. We also review your Overwatch Report to see exactly what you’re spending on marketing vs. what is being produced in new client revenue.

LUMN will work with you as much as you want on the brainstorming and idea generation process. Some clients want to be very hands-on in the creative process and may already have ideas generated, they just need help with the execution. Some clients trust our team’s creativity completely and ask us to “have fun with it” while they just chime in with their final approval as needed. Our team creates comprehensive marketing strategies tailored to your business needs, so you don’t have to worry about coming up with ideas.

No, we manage all coordination with marketing vendors and ensure that tasks are completed on time, freeing you from the hassle of managing these details. You focus on your business, we’ll handle the rest.

No, our monthly fee includes all services we provide, including video production, website development, and copywriting. There are no additional costs for these services.

We start each of our CMO clients with a 1-year initial contract which can then be extended as long as you still see the value of our services. But this timeline is flexible. We’ll discuss your goals in your free initial consult, and you can choose a plan that suits your needs without being locked into long-term commitments.

Yes! All the assets we create for your business are yours to keep. This includes videos, websites, writing, and any other marketing materials developed during our contract. We just ask that you let us show off the work we did.