Branding & Logos

Build a lasting impression with LUMN

Your logo and brand identity are often the first encounters clients have with your business, setting the tone for how they perceive your brand. It’s more than just a symbol—it’s a visual bridge between your business and your audience, conveying your values, services, and unique identity at a glance. A well-crafted logo signals professionalism and commitment, fostering trust and inviting potential clients to engage with your brand.

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Why Your Branding Matters

In today’s competitive marketplace, branding is crucial for establishing a memorable and credible business presence. A strategically designed logo and cohesive brand identity:

  • Builds Trust: A polished, professional logo establishes credibility and signals reliability, helping clients feel confident in choosing your business.
  • Creates Recognition: Consistent branding reinforces your company’s identity, making your business easier to recall.
  • Differentiates from Competitors: A unique and thoughtfully crafted logo sets your business apart, ensuring you’re memorable in your market.
  • Fosters Emotional Connection: Compelling branding evokes emotions and builds loyalty, creating long-term client relationships.

Branding is more than just a logo; it’s the foundation of how people perceive your business. Whether you’re starting fresh or refining your existing brand, investing in professional branding sets you up for long-term success. At LUMN, we create brands that aren’t just seen—they’re remembered.

Challenges Businesses Face with Branding


Without a clear and consistent brand identity, businesses often struggle to stand out, connect with their audience, and grow. If you find yourself falling into any of these categories, LUMN can help you overcome them and stand out in your field.

Here’s how unreliable branding can hurt your business:

Inconsistent Branding

Inconsistent branding confuses customers and weakens recognition. We create brand guidelines for a cohesive look and message across all platforms.

Lack of Professionalism

A poorly designed logo can hurt credibility and drive customers away. We create professional logos that build trust and leave a lasting impression.

Blending in with Competitors

A weak brand blends in. We create unique, strategic branding that sets you apart and makes a lasting impact.

Missed Growth Opportunities

Weak branding limits growth and customer retention. We create strong, scalable brand identities that drive long-term success and recognition.

How LUMN Helps You Strengthen Your Brand Identity

At LUMN, we build brand identities that make a lasting impact. A strong brand isn’t just about aesthetics; it’s about clarity, credibility, and connection. We design with purpose. Your brand should communicate who you are, resonate with your audience, and position your business for long-term success.

We help your brand:

Increase Recognition

Build a strong, cohesive visual identity.

Build Business Credibility

Present professional, polished branding.

Boost Client Engagement

Create an emotional connection.

Have a Competitive Edge

Find branding that makes you stand out.

Our Branding Services Include:

Our services are custom to what your office needs. We will work with you every step of the way to advise you on what we think would help your business the most. We offer many of these services individually, or you can have access to all of these services and more with our CMO package:

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Brand Strategy

Laying the foundation for a powerful brand

We develop a clear, strategic roadmap to define your brand’s purpose, positioning, and personality. From market research and competitor analysis to brand messaging and voice, we help you create a brand that stands out and connects with the right audience.

Logo Design & Identity

Crafting iconic visuals that represent your brand

Whether you need a new brand identity or a rebrand, we create custom logos that reflect your company’s personality, values, and vision. During our design meetings, we love to hear about what you do in your spare time and what is unique about your company. Our process includes concept development, revisions, and final logo design, delivered with all the necessary files for digital and print use.

Brand Assets & Market-Ready Files

Everything you need to attract clients

We provide all essential brand materials, including:

– Logo in all variations
– File formats for web, print, and merchandise
– Typography and color codes for consistency

You will own all of your brand assets, so you can use them on any materials you would like, such as uniforms for your employees.

Print & Digital Assets

Bringing your brand to life across all platforms

From business cards, brochures, and packaging to digital graphics, social media templates, and web visuals, we can create one or many assets to help your business connect with clients.

Graphic Design Services

Ongoing creative support for your brand

We offer custom graphic design services to maintain your brand’s look and feel across all marketing materials. Whether you need advertisements, presentations, or website visuals, our design solutions keep your brand professional and engaging.

Our Process: From Vision to Reality

Our approach to website hosting and maintenance is designed to be as smooth and stress-free as possible. We believe that a well-structured process not only ensures high performance and security but also provides you with the peace of mind to focus on what matters most—growing your business. Here’s how we make it easy for you:

Step 1: Success Call

We start with a detailed Success Call where we walk you through clearly defining your mission, vision, values, and how you want that reflected in your brand. This call is attended by much of our team and is an opportunity for us to get to know you and how we can help you. We may start to discuss logos or names for your business during this meeting. If you’re a brand new company or rebranding away from something else, we can advise you on changing the name of your business to something unique and easily searchable.

Step 2: Design Exploration

When the name is settled, we will help come up with logo ideas to reflect your brand identity—whether that is based on your business name, location, or your own personal interests and values. We will show you examples from some of our other clients, and you are also encouraged to come to the meeting with examples of your own from brands you admire or want to compete with. When we feel like we’ve narrowed down a few concepts, our team will begin to create your unique logo.

Step 3: Concept Reveal

We present several design concepts that embody your brand identity. Depending on how decided you were in the exploration phase, we may present a broader selection showing you a range of 5–8 logos that may match what you like, or we may have already narrowed down the field to 3–4 concepts. You’ll receive a thorough explanation of each concept’s strategic thinking, then be left to decide which direction to go.

Step 4: Refinement & Feedback

Your feedback guides the refinement process, so we can create a final design that resonates with your vision and accurately represents your business. During this phase, we want you to provide detailed feedback on what resonates with you and what might need adjustments. At LUMN, we provide world-class designs, so we encourage you to trust our experience and expertise.

Step 5: Design Approval & Delivery

Once you approve the final design, we provide all necessary files, including high-resolution, optimized, and vector assets in industry standard formats, fonts, color specifications, and overall brand guidelines for consistent usage.

Once you have your logo you can have our team extend your new brand identity to your website and across various marketing materials, which can include business cards, flyers, banners, and even wall signs or billboards to implement at your new office. This will set your brand apart with a cohesive and professional presence across all platforms.

Our Process: From Vision to Reality

Our approach to website hosting and maintenance is designed to be as smooth and stress-free as possible. We believe that a well-structured process not only ensures high performance and security but also provides you with the peace of mind to focus on what matters most—growing your business. Here’s how we make it easy for you:

Step 1: Success Call

We start with a detailed Success Call where we walk you through clearly defining your mission, vision, values, and how you want that reflected in your brand. This call is attended by much of our team and is an opportunity for us to get to know you and how we can help you. We may start to discuss logos or names for your business during this meeting. If you’re a brand new company or rebranding away from something else, we can advise you on changing the name of your business to something unique and easily searchable.

Step 2: Design Exploration

When the name is settled, we will help come up with logo ideas to reflect your brand identity—whether that is based on your business name, location, or your own personal interests and values. We will show you examples from some of our other clients, and you are also encouraged to come to the meeting with examples of your own from brands you admire or want to compete with. When we feel like we’ve narrowed down a few concepts, our team will begin to create your unique logo.

Step 3: Concept Reveal

We present several design concepts that embody your brand identity. Depending on how decided you were in the exploration phase, we may present a broader selection showing you a range of 5–8 logos that may match what you like, or we may have already narrowed down the field to 3–4 concepts. You’ll receive a thorough explanation of each concept’s strategic thinking, then be left to decide which direction to go.

Step 4: Refinement & Feedback

Your feedback guides the refinement process, so we can create a final design that resonates with your vision and accurately represents your business. During this phase, we want you to provide detailed feedback on what resonates with you and what might need adjustments. At LUMN, we provide world-class designs, so we encourage you to trust our experience and expertise.

Step 5: Design Approval & Delivery

Once you approve the final design, we provide all necessary files, including high-resolution, optimized, and vector assets in industry standard formats, fonts, color specifications, and overall brand guidelines for consistent usage.

Once you have your logo you can have our team extend your new brand identity to your website and across various marketing materials, which can include business cards, flyers, banners, and even wall signs or billboards to implement at your new office. This will set your brand apart with a cohesive and professional presence across all platforms.

Transform Your Brand’s Potential

Whether you’re a startup establishing your identity or an established company refining your image, we create strategic, intentional branding solutions that set you apart. Your brand is more than just a logo—it’s how your audience perceives you, trusts you, and remembers you. 

Our strategic branding solutions deliver tangible business outcomes, including:

  • Enhanced Brand Recognition: A memorable logo and consistent branding increase brand recall and visibility.
  • Improved Client Trust and Loyalty: Professional branding fosters credibility and builds client relationships.
  • Committed Clientele: You can use branding to communicate your personality, building genuine relationships with clients to encourage them to be repeat customers.
  • Competitive Advantage: A unique brand identity differentiates your business, making it easier to attract clients and set you apart from the competition.
  • Business Growth: Strong branding drives engagement, expands your client base, and boosts revenue.
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FAQs

Our streamlined process delivers initial concepts within two weeks, with finalization dependent on your feedback and revisions. The more you go back and forth on your own opinions, the longer the process will take.
Our advice is to try to have a clear concept of how you want your brand to be perceived after our Success Call so our first drafts can be as close as possible to your ideal look. We also encourage you to trust the expertise of our design team. They have the industry experience and knowledge to guide you to successful color combinations and fonts to deliver the right message to your audience.

Yes. Once finalized, you receive full ownership and rights to all branding assets, so you have complete control over your brand identity.

Absolutely. Our design process includes revisions so you are satisfied with the final product. Keep in mind, though, that the more revisions you go through, the longer your project designs—including website design or any print products—are delayed before anything can be finalized. Our aim is to establish a partnership where you feel at ease trusting our expert team to craft a logo and brand that perfectly represents you, looks amazing, and is optimized for every occasion.

Yes, we specialize in rebranding, helping established businesses modernize and refresh their brand identity while maintaining brand equity.