SITUATION Dr. Rath purchased her practice and had a clear picture of who she was targeting — 25-50 year old women who were health conscious and wanted to look their best. Dr. Rath had invested in offering botox as well as top-shelf veneer treatment and now wanted to get the message out. Her dental marketing…
SITUATION Dr. Dougherty built a beautiful new space, ideal for communicating the message of his high-end cosmetic emphasis. But he knew that his old branding and marketing approach was not connecting with his ideal patients. It had hitched a ride with him from his old mall location (Rolling Oaks Dental). The old branding did not…
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