Fit in While Standing Out
SITUATION
Dr. Vakilian is a warm and dedicated dentist who’s been part of the San Diego community for 20 years. Her love for dentistry comes from her genuine care for people and her joy in helping them feel confident and comfortable. She sees her patients as family, creating a welcoming space where they feel heard and at ease. With a curious mind and a heart for connection, she’s passionate about crafting smiles that light up lives.
Dr. Vakilian took over the practice for a dentist who had been serving the community for 30+ years. She wanted to get out of insurances and start attracting more of her ideal patients that valued quality dentistry and having a relationship with their dentist. It would be quit the transition for her new practice and require quite the dental marketing makeover.
PROCESS
We strongly believe that the best branding is derived from an accurate and compelling definition of a business’s culture, their TRUE mission, vision, and values. Fortunately, Dr. Vakilian had a clear understanding of who she was and what was important to her. We helped build out and formalize her mission, vision, and values enough to provide actionable guidance when rebranding her practice.
CULTURE
SLOGAN (abbreviated mission statement / your BATTLE CRY)
“Your Smile Is Our Passion”
MISSION (WHY you do what you do)
“We build our patients’ health and confidence by offering exceptional dentistry in an extraordinarily caring environment.
VISION (WHAT success looks like to you)
We are succeeding if-
1. we are providing dentistry we love doing,
2. for people we love working with
3. and exceeding their expectations (so that they are happy to refer their family and friends to us)
4. while keeping room in our lives for what is most important to us
VALUES (HOW you act)
- Meticulous
- Artistry
- Connection
- Education
- Trust
- Exeeding Expectations
IDEATION
Encinitas, California, is a vibrant coastal town in North County San Diego, where a laid-back surf vibe blends seamlessly with a thriving artsy community. Locals—think creative professionals, families, and wellness enthusiasts—cherish the colorful street art, lively events like art walks, and a tight-knit creative scene that values authenticity. This community thrives on connection, sustainability, and shared experiences, with the San Diego Botanic Garden being located right there.
We took this community vibe and sought to craft something that had a touch of organic and botanic influence, but still presented in a professional and trust-inducing way. Overall, we’re really happy with how Dr. Vakilian’s branding turned out and feel that it is just the right balance of “artsy” but still respectable.
(Check out her branding on her website)
FINAL PRODUCT
MAKEOVER YOUR MARKETING
Want to elevate your own practice’s marketing and start attracting your ideal patients? Book a free consult with us now to see if we’re a good fit for you.
