Case Study

Overview

Suburban Practice Doubles Revenue in One Year

Dr. John Mortis stood at a crossroads: sell his practice and step into the shadows as an associate, or fight to reclaim his vision. With LUMN’s help, he didn’t just endure—he thrived, doubling his revenue in a single year.

*Doctor’s name altered to safeguard his privacy.

The Challenge

A Practice Adrift

Dr. Mortis was a master of his craft—a Kois-trained clinician backed by a skilled team and a first-rate office manager. His suburban practice offered an unrivaled patient experience, bolstered by significant Google AdWords investment and a trove of stellar reviews. Yet, his marketing floundered.

Insurance-driven patients arrived in droves, but the high-value elective cases—implants and comprehensive dentistry—he sought remained out of reach. Years of effort had left him frustrated, his goals slipping further away, and the prospect of selling loomed large.

The Objective

Reduce new-patient volume while elevating revenue through premium implant and comprehensive cases.

The Solution

A Strategic Reinvention

Our assessment identified the first phase of efforts needed to change the trajectory of the practice:

• Brand Overhaul: His branding was misaligned with his ambitions. We proposed a comprehensive overhaul and delivered in a big way.
• Google AdWords Refinement: We reengineered his PPC strategy, sharpening its focus to attract and engage his ideal clientele with precision. 
• Website Transformation: We developed a robust, authoritative online presence that positioned Dr. Mortis as the preeminent expert in his region, leaving competitors in the dust.

The strategy delivered precisely what he’d envisioned. New-patient volume dropped 66%—a deliberate win—while revenue from new patients TRIPLED! His team consistently exceeded bonus targets, and total practice revenue doubled. Dr. Mortis had turned the tide

The Outcome

A Resounding Triumph

We shed the generic, corporate identity and spotlighted Dr. John Mortis himself. Patients welcomed the shift, noting it reflected how they already spoke of him—a personal touch that reinforced his stature as the area’s leading authority in implants and comprehensive dentistry.

The tangible results smashed the goals:

• Click-Through Rates (CTR): Ads for targeted treatments saw immediate gains, with engagement doubling to quadrupling prior levels. 
• Conversions: Site visitors turned into patients at unprecedented rates—some treatments saw conversions soar 15-fold!

The strategy delivered precisely what he’d envisioned. New-patient volume dropped 66%—a deliberate win—while revenue from new patients TRIPLED! His team consistently exceeded bonus targets, and total practice revenue doubled. Dr. Mortis had turned the tide.

The Lesson

Alignment Drives Success

Effective marketing demands cohesion—aligning a business’s strengths, objectives, and messaging with the right channels. Dr. Mortis’s resurgence underscores this truth: strategy and precision can elevate a practice from stagnation to dominance.