Dental marketing with overwhelming force can make you the monster in your market – while making it almost impossible for your competitors to keep up.
Read More >>Valued Clients and Partners, We are thrilled to announce an exciting evolution in our journey as a leading provider of dental marketing solutions. After careful consideration and planning, we are proud to unveil our new brand identity: LUMN. [pronounced “loo-muhn”] Our commitment to delivering exceptional service and support to our dental practice clients remains steadfast. […]
Read More >>Many dentists have no better approach to dental marketing than something we call “Marketing Whack-a-mole.” A dentist tries one marketing tactic at a time (haphazardly) and they blame the lack of success on the marketing tactics itself. If they could look in the mirror they would see that the real failure in marketing starts with […]
Read More >>On January 1st every year, many dentists decide to start on their new Year’s Resolution of “getting on top of my marketing.” This a worthy goal! But unfortunately they make a meager, uncommitted effort and then fizzle out until they repeat the same process 365 days later. Successful dentists take the time to plan ahead, […]
Read More >>For your practice marketing, you must understand that you are NOT the hero in your story. Your potential patient is the hero. Don’t make your dental marketing about you. Make it about your patient.
Read More >>Dentists are expected to do a lot. One of the biggest expectations of them is to go out into the world and run a successful business when, for the most part, they had no training on running a business at all. Truthfully, most dentists (and even the successful ones) have room to improve in all facets of running their business — especially marketing.
Read More >>At LUMN, we are pepper with dental marketing questions on the regular- “How can I drop insurance?” “Is SEO still important?” “I am buying a new practice. Where should I start with marketing?” And so on… But one of the most common (and earnest!) questions we get is “how do I attract more of […]
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